In between being a stressed-out parent, I am the Queen of Meme! Memes can be anything - images, videos, words, or even quotes, and can hold a wide variety of meanings that are virally transmitted across platforms. Social network sites are jam packed with meme culture, but far from being merely a social media phenomena, they are starting to change the way business operations are conducted. Big brands, for example, often create and share memes that spread awareness of their products or the messages they wish to pass on. In this way, memes have become more important than anyone could imagine, and they look to go from strength to strength.